DENIM INNOVATION & DEVELOPMENT

Category-Spanning Expertise. Commercially Proven Creativity.

Denim is more than a fabric—it's a design language I speak fluently. With over a decade of experience developing denim collections across women’s, men’s, junior, kids, and workwear categories, I bring a 360° approach that blends technical precision with forward-thinking design. From concept to production, I specialize in crafting denim that resonates with today’s market while anticipating tomorrow’s trends.

My work spans everything from silhouette and fit engineering to sustainable fabric sourcing, wash development, and trim customization. Whether innovating water-saving finishes, reworking classic silhouettes, or building collections from the ground up, I understand how to create denim that performs at retail—visually, functionally, and financially.

At WRStudio, denim is not just what we do—it’s what we lead with.